News

Corporate philanthropy is evolving as Western Australian businesses look beyond traditional financial contributions to build stronger community partnerships. A growing collaboration between IGA and Variety WA is demonstrating how businesses can engage their employees and resources to deliver meaningful outcomes for children living with disability, illness or disadvantage.

Perth’s corporate community is increasingly recognising that meaningful philanthropy extends beyond financial donations, with businesses finding new ways to engage their employees, strengthen community partnerships and contribute to initiatives that deliver lasting social impact.

This approach was on display at Central Park on October 9, when 60 employees representing 12 Perth businesses exchanged their office chairs for spin bikes as part of Variety WA’s inaugural Spin 4 Kids fundraising event.

The five-hour corporate cycling challenge brought together organisations from across Perth’s business community to raise funds towards a Variety Sunshine Coach, an initiative aimed at improving access to education, therapy, sport and community activities for Western Australian children living with disability, illness or disadvantage.